Hospitality

Restaurant Growth Campaign

A paid social and creative programme that filled midweek covers for a casual dining group.

Client

Saffron Table

Duration

6 months

Year

2026

Services

3 lines

The challenge

Weekend service was full; Tuesday to Thursday ran at 38% capacity. Previous agency reported reach, never covers.

What we built

We rebuilt tracking around reservations, produced a weekly short-form creative batch, and ran geo-fenced midweek offers with a reservation-value optimisation objective.

Results

+62%

Midweek covers

-44%

Cost per reservation

16 assets/month

Creative output

5.8x

ROAS

Gallery

01 · Creative batch

02 · Campaign structure

03 · Attribution

04 · Reporting

Screens are represented abstractly — client interfaces are covered by NDA.

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